For someone who has been in the mobile industry since the times when apps cost 10$ a pop and were sold from ESDs, the Freemium model has always been a bit confusing. Long-term follower Nicola Peluchetti has now shared two very interesting articles which should help shine a bit of light on the topic.

Freemium has run its course
Post number one, coming via GigaOm, provides an overview of pros and cons of the Freemium model. It is ideal for all those who are interested in the history of Freemium apps, and also want to decide whether the model makes sense for their products.

Three Steps from Paid to Freemium
Story number two hits us via They have a talk with a Monetization expert from Rovio who explains the actual steps needed to create a successful freemium app – hit it when you have decided that Freemium fits your business concept.

Any interesting links to share?


When developing for Samsung Smart TVs, so far, developers had to use Samsung’s own IDE. It was not bad at all, but, well, different – Eclipse would be the preferred choice for seasoned developers.

Release 3.5 of the SDK finally fixes the issue:
samsung smart tv eclipse Samsung Smart TV now supports Eclipse IDE

Get coding!


The Mobile Asia Expo is scheduled to be held in Shanghai this year from 20-22 June at the Shanghai New International Expo Centre in Shanghai, China.

Mobile Asia Expo comprises of several components:

  • A world-class Expo, showcasing cutting-edge technology, products, devices and apps to mobile professionals and mobile-passionate consumers
  • A thought-leadership Conference for senior mobile professionals, featuring visionary keynotes, panel discussions and world-class networking
  • App Planet, where app developers can learn and expand their knowledge of the popular mobile app marketplace
  • A unique Deal Hub platform to connect qualified buyers and world class solution providers face-to-face to do business
  • And mPowered Brands, a programme dedicated to accelerating marketers’ knowledge and utilization of mobile as a marketing medium

The expo will have several App developer conferences which will feature keynote presentations, panel discussions, and encourage audience interaction on a wide range of topics.

Normally, 1-Day Visitor Pass is ¥ 100, but you can receive the pass for free during a limited-time “Early Bird” offer. All you have to do us to visit and use the code EVP7F747

Notable App developer conferences include

  • Blackberry Jam sessions: Being held on Wednesday and Thursday, 20-21 June, these sessions will help developers fast-track BlackBerry application development and bring apps to the community of over 77 million BlackBerry users worldwide.
  • CMDC ADC: The CMDC ADC will introduce a host of customisable new products as well as keynote speeches on the latest developments in mobile applications and the mobile industry. Taking place on Wednesday, 20 June from 13:30-17:00, this ADC will include a lucky draw at the end of the session.
  • Nokia Developer Day: Nokia’s Developer Day will feature their latest achievements on Windows Phones and the Nokia developer support and incentive program. A special giveaway will be awarded to an attendee at the end of this conference which will take place on Wednesday, 20 June from 15:00-17:00.

Hurry up…Grab while the offer lasts…!!

Happy developing…!!!


Some years ago, reading emails on mobile devices was an acitivity which was, at minimal, uncommon – today, one can say that a huge amount of emails gets read on the run.

This – coupled with ever-improving HTML rendering on mobile devices – makes taking a look at how people read their email on the run interesting. A mass mailing company named MailChimp has compiled a fascinating report, which makes very good late-night reading.

Find out more via the URL below:


If there is one thing which Microsoft has traditionally managed well, then it most definitely is its partners – literally weeks after Microsoft releases a technology, its partners start to ship developer tools.

The WP7 team has now compiled a nice list of free, paid and opensource solutions for WP7 developers – if you do not suffer from NIH syndrome, it might make good sense to take a look!

Find out more via the URL below:


Lumia is keeping everybody on the toes with the latest news each day. Custom Rom has been devised for the Lumia 800, much like Lumia 710 on the XDA forums – RainbowMod. Available in English and Russian language, this custom mod is built on Windows Phone “Tango” based on the Chinese firmware. The only major requirement being the Qualcomm boot loader configured on the devices.

The Features of RainbowMod on the phone includes:

  • Full Unlock from UltraShot
  • Removed OEM applications (Nokia Drive, Maps, etc.)
  • Search key remapping
  • QuickLaunch menu for quick switching state of WiFi, 3G, Flight mode, Power save, etc.
  • Ability to access file system via WiFi/USB
  • Integrated Live ID, DppImplant no longer needed, but new key can also be banned
  • Orientation locker
  • Added multiple colour themes
  • Easy installation xap from browser or file manager
  • Unlocked Facebook, Twitter and LinkedIn accounts (limitation of Chinese firmware)
  • Added Google and Yandex search engines
  • xb0xmod cert for cab-updates
  • Cab-updatable
  • Lots of minor changes
  • Updatability via Zune (not guaranteed)

clip image001 thumb Rainbowmod custom ROM for Lumia 800 released

Any damage to the device is at your own risk. So, proceed with caution as nobody has taken any responsibility in case of damage. Now, do you still wish to have known this truth or about the new custom Rainbow Mod??



Microsoft’s Kinect sensor is extraordinarily popular – after all, its depth measuring features are highly useful and not available in similarly-priced packages.
20111128 141353 thumb Kinect SDK updated to 1.5   adds seated skeleton tracking

Microsoft has now updated the Kinect SDK. In addition to various performance improvements and new tools including a face tracking SDK, the sensor can now also track sitting individuals:

Seated Skeletal Tracking is now available. This tracks a 10-joint head/shoulders/arms skeleton, ignoring the leg and hip joints. It is not restricted to seated positions; it also tracks head/shoulders/arms when a person is standing. This makes it possible to create applications that are optimized for seated scenarios (such as office work with productivity software or interacting with 3D data) or standing scenarios in which the lower body isn’t visible to the sensor (such as interacting with a kiosk or when navigating through MRI data in an operating room).

Find out more at the URL below:

P.S: All those of you interested in the details behind the Kinect for Windows-only Near Mode feature can find out more about that at this URL:


When Nokia first announced intent to switch over to Windows Phone 7, they offered their Symbian developers a free Nokia E7 and promised to follow it up with a free Lumia when WP7 would be “on the road”.

Sadly, it looks like the Symbian developers have done their due, and are now no longer useful – we are still waiting for our Lumias. Thus, the letter below (via wmpoweruser) is likely to annoy more than one developer – a selection of MVPs somehow related to mobile will receive free Lumias:
free lumia mvp Nokia passes Lumias to MVPs, ignores past promises to own developers

Given that Nokia is already loosing developer goodwill at a high speed, it is questionable if this is significant at this stage – nevertheless, it shows the deprofessionalization in a clear, black-on-white fashion.


When it comes to advertising on the Windows Phone 7 platform, Microsoft’s adCenter is a pretty popular and simple-to-use option. However, a few small changes are now incoming.

First of all, it looks as if a prepaid option will soon become available for advertisers:

This is just a quick heads up that your Microsoft Advertising adCenter Terms and Conditions have been updated with the goal of enhancing our service to provide greater payment flexibility. An adCenter prepay option will be available –no word, yet, on exactly when but pilots will begin in some of the smaller markets this summer. . When prepay payment is available in your billing country, the updated Terms and Conditions will apply. So, its business as usual until that option becomes available in your billing country. Check back here from time to time on updates related to this new feature.

In addition to that, the advertising system will soon be renamed:

Also, while we have you here, you may have noticed our new look both here on the blog, over on the Microsoft Advertising site and in all of our customer communications as we move from Microsoft Advertising to Bing.

Find out more at the URL below:


Even though Visual Studio is traditionally used for the development of applications for Windows Mobile / Windows Phone, the IDE is very well-known and thus has a large user base.

Should anyone of you be interested in using this IDE for creating stuff for the new BlackBerry OS, then the Tweet below could be highly interesting:
visual studio for blackberry Attention: closed beta of BB10 tools for Visual Studio closing

Given that this is a closed beta, we can’t say much more – good fun!


When it comes to press releases in the mobile space, the trigger events tend to be pretty clear: release, update and one million downloads. However, it can also make perfect sense to tie in with real-world events.

A company called BuddyCalc has now sent out the following release, mocking a recent US Government scandal:

Hookergate is obviously not an ‘event’ we would necessarily want to link to our Apple iPhone/iPad app ‘BuddyCalc’, but in this case it could have been a smart move to use BuddyCalc PRO in order to avoid any discussions afterwards over who paid what and who owes whom how much! BuddyCalc PRO handles cost sharing events, keeps track of expenses and makes dividing up costs between your friends easy. You can even allocate cost items to individuals if you do not want to share these specific expenses.

Brussels, Belgium – BuddyCalc PRO, released in January 2012 and last updated on 21 March, handles cost sharing events, keeps track of expenses and makes complex calculations among friends a thing of the past. Its little sister App, BuddyCalc Free with a 5 star rating in the App Store, can be used for simple cost-sharing calculations among friends and handles one event at the time.

Even though such a release is unlikely to ever run on a mobile computing news site, it has a realistic potential to be picked up by larger news media.

So, why not take a stab next time?


Nokia is out on a mission to get the Indian Marketplace up and running. For the same, it is calling out all developers to develop and submit apps specific to Indian market. Apps that are submitted to Nokia are then showcased on it’s advertising campaign.

According to Nokia

We want newly published apps in the Windows Phone
Marketplace that will delight Indian consumers in casual games,
kids, family, health and fitness, shopping, social, travel, and utilities.

  1. Install the free tools
  2. Build your app for Windows Phone 7.5
  3. Register on App Hub to Publish your app in the Indian Marketplace
  4. Tell us about your app. Submissions reviewed monthly*

*Submission Dates

Microsoft and Nokia will be reviewing and selecting apps monthly
to showcase in our campaigns. Not all apps submitted will be
selected for our campaign. Microsoft and Nokia have the
sole discretion on the selection of these apps.

Deadlines for submission:

  • May Campaign >> 20 April 2012
  • June Campaign >> 15 May 2012

More details HERE

Happy developing…!!


The news of few Lumia handsets shipped with the unblocked Qualcomm bootloader is doing the rounds. The lucky few owners will be able to flash custom interop unlocked ROMs to let them install almost any software.

XDA developers have found one unlocked Qualcomm ROM for Nokia Lumia 710 handset. This makes the phone vulnerable to be downgraded to unblocked bootloader using the Nokia’s official Nokia Connection Suite. The signature is specific to Nokia Lumia 710. However, the same will not work for Nokia Lumia 800 handsets.

More at


Tired of the time consuming applications download on your Windows Phone??

Microsoft’s mobile computing research center is working on a project keenly to rescue you from the trouble. Starting from the context-based application launch solution to the managing the background apps.

Now is the time when the phones get brainy. The system in the phones will predict which apps to be launched based on the cumulative data already stored earlier. The system works by analyzing variety of app usage context.

The system is called FALCON- Fast App Launching with Context, and is a part of the Microsoft Research project known as “Context Data OS” or ConDOS.

Apart from the rigorous data analysis, the research team is using the “learning algorithm” for better learning of WHEN and WHICH apps to load. The results of the analysis are commendable; however the wait cannot be ascertained.

Let’s hope and keep our fingers’ crossed for the hardworking Microsoft team for a speedy delivery of the relief. The below video is for your eyes only

 FALCON: Microsoft’s test to pre load apps in the Windows Phone
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