When Amazon released the Kindle Fire, many a developer was left wondering why Amazon forked Android and rolled a browser of their own – even though “Silk” is not bad, better browsers exist.

The folks from VisionMobile recently published a very interesting analysis, the key passage of which is below:

Routing the Silk browser’s traffic through its own servers allows Amazon to collect click streams — and not just when the user is shopping on Amazon.


It would make sense to license out the Silk browser to OEM manufacturers of smartphones or other tablets. … the OEM gains an additional revenue stream as a broker of Amazon foot traffic.

Find out more via the URL below:

http://www.visionmobile.com/blog/2012/09/the-kindelization-of-tablets-part-2-the-silk-strategy/


Related posts:

  1. Amazon unleashes Kindle DX with bigger screen, native PDF
  2. Amazon Kindle Fire – or – pricing tablets right
  3. Amazon offers the Lumia 900 for an amazing price of $10
  4. Amazon vs Google Play vs iTunes – the ARPU battle
  5. Amazon vs book publishers – 1:0

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