Apple surely has a brand loyalty that every CEO yearns for. According to a research published by GfK,

Some 84 percent of iPhone users said they would pick iPhone also when they replace their cellphone, while 60 percent of consumers who use smartphones running Google’s Android said they would stick with phones using the same software.

Only 48 percent of people using Research In Motion’s cellphones said they would stay loyal to their BlackBerrys, the study showed.

While Apple is the leader at present, the current development on Android, RIM’s BBX and Windows Phones from Nokia are all set to give Apple a tough challenge, according to the report.

The scope for brands to lure customers from rivals has diminished and the richest rewards will go to those providers that can create the most harmonious user experience and develop this brand loyalty

What is noteworthy here that 70 percent of consumers said they would stick with their phones due to their seamless integration of features and access to content. The present and future undoubtedly belongs to the Apps and Internet.

Though the firm interviewed around 4500 people in various countries, it never mentions anything about Symbian or Windows Phones. This is quite surprising as a certain percentage of these 4500 people must be carrying Symbian and Windows phones, which the report fails to mention.

Source


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