When it comes to SLR’s, a pretty smart manager at Olympus once said that going beyond 12 MP is not really important for the average customer – what really counts is noise-freeness and image quality.

Unfortunately, this thinking is lost on the mobile phone industry – Sony has just announced the totally crazy thing pictured below:
16 megapixel camera phone Sony announces 16.41 megapixel sensor for phones

We are looking at a 16.41 megapixel sensor for a camera phone. The products are intended to ship in Q1 2011, and are described as follows:

Sony Corporation (hereafter, “Sony”) today announced the commercialization of two new “Exmor R” back-illuminated CMOS image sensors with dramatically improved photographic performance including significantly high sensitivity and low noise. In addition, Sony will launch two new lens modules equipped with these image sensors, which also include the smallest and thinnest*1 model for mobile phones. This is also the first time that “Exmor R” is commercialized for the use in mobile phones.

A few (generic) sample images and pricing information can be found via the URL below:

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  3. Sony Ericsson rows back re Windows Phone 7
  4. Sony Ericsson Julie – could be first Windows Phone 7 box
  5. Sony Ericsson to give up on Windows Mobile or Symbian

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